embark designs

Posted on 19. Dec, 2009 by in Logos

clip art dog for embark

Initial clip-art

Final

Redrawn

One of the wonderful designers I contract from time to time was working on a new logo for her business. Years ago she had a piece of clip art she liked but the original file was long gone;this tiny screenshot remained. I traced the dog keeping the elements that worked – the colour patches and clean lines, then rebuilt the parts that just weren’t visible anymore – the floppy ears and grin. By rotating the body slightly upward and showing the other front leg, it added a joyful leap of energy.
Since then she has assembled the whole of the logo. I think it’s is fun, lively and says good things about her talent and vision.

Completed logo

Completed logo

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