Action Heating

Posted on 05. Oct, 2009 by in Logos

The owners of a new business had a name but no identityaction established. Sketchy thoughts about graphics to illustrate heating and cooling didn’t identify why they chose the name “Action”, yet they wanted to get across that they were there to help, to get things done for their customers.

I presented the owners with the idea to be “Action heroes”, to use their logo/identity to be strong, friendly and helpful. The words heating and cooling remain in highlighted, high-contrast text to preserve the purpose of the business. The cartoon-style super-hero says so much more.

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