Posted on 05. Oct, 2009 by in Logos

libraryThe Sylvan Lake Municipal Library was getting a new website, designed by the regional association – perfect timing for a new logo. I prepared four widely different initial ideas and the committee narrowed it down to two. Working with their likes and dislikes we took the best parts and created a lively, fresh new identity. A shape that works well from signage to business cards. A new, balanced colour palette completes their redesign.

Action Heating

Posted on 05. Oct, 2009 by in Logos

The owners of a new business had a name but no identityaction established. Sketchy thoughts about graphics to illustrate heating and cooling didn’t identify why they chose the name “Action”, yet they wanted to get across that they were there to help, to get things done for their customers.

I presented the owners with the idea to be “Action heroes”, to use their logo/identity to be strong, friendly and helpful. The words heating and cooling remain in highlighted, high-contrast text to preserve the purpose of the business. The cartoon-style super-hero says so much more.

Newspaper nameplates

Posted on 05. Oct, 2009 by in Logos

nameplates20 years in the community newspaper business building advertising and designing page layout made plenty of opportunity to learn quick, clean, straight-forward design.

The Devon and Beaumont newspapers outside of Edmonton, Alberta each got a much needed face-lift from their one-colour seventies design.  Newsprint demands the use of clear, simple colours, and these two new nameplates do their job well.

My Fosters – a geneological CMS

Posted on 05. Oct, 2009 by in Web design

Picture 4My Fosters is part blog, part research site for a Foster family branch. A trip blog, to keep family members up to date, was the original intention, but sharing the discoveries that come out of those trips is the main goal.

WordPress category structure makes it simple for the Fosters to write and share and organize. It makes it simple for site visitors to search and download.  While the blog portion of the site was launched in the summer of 09, the research portion is just being finished. A magazine-style layout with rotating feature post and large image navigation buttons make this my favourite site so far.

Insight Alberta

Posted on 05. Oct, 2009 by in Web design

Picture 3
It’s nice when the first site you built is still online and the customer is still updating.
Insight Alberta was the first contracted site, and the last one built using traditional html tables. It’s still sturdy and gets the job done. A shame I wasn’t into database design at this time as the collection of stories would all be searchable and catalogued.
I’ve always liked the colours and the clean layout. Simple navigation. Nothing to drag a reader away from the information – the whole purpose of the site.